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 Franchisor Details |
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| Mobil Affiche International |
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Franchise |
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In India |
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| Company Profile |
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Mobil’Affiche started its activities in 1993 in France and has marketed its revolutionary selective scrolling display system on vehicle since 1994.
Mobil’ Affiche is the market’s world leader and one of the most successful advertising franchise systems.
Since March 1998, Mobil’Affiche is member of the French Franchise Federation, proof of its seriousness and professionalism.
On 14th April 1997 it has been awarded the Silver Medal during the 25th International Exhibition of Inventions.
THE MEDIUM:
Mobil’Affiche is a new, original and eye-catching scrolling display system on vehicle: It suits the daily life perfectly:
- In built-up areas,
- Downtown,
- In industrial, commercial and shopping areas.
5 to 7 independent posters on each side can be scheduled individually to follow a specific order and display time. Each poster is displayed 10 seconds per minute and can appear 480 times a day.
It meets consumers:
- On busy roads,
- In traffic jams,
- At red lights,
- In pedestrian areas.
This revolutionary method allows organising a poster advertising campaign
over the whole town for a very low cost.
Thanks to its system, patented in 29 countries, Mobil’ Affiche is the only company that can create the following effects:
- Showroom effect
- Slot machine effect
- Teasing campaign
- Full branding campaign
MOBIL’ AFFICHE INTERNATIONAL
Abroad we grant our partners an all-exclusive patent license of our advertising trucks concept for a determined territory (regions or country).
We assist our partners at a technical, commercial and marketing level for the launching of the project in his country. Moreover, we offer a complete technical and commercial training, our assistance for the launching and the development of the concept abroad. For Mobil’ Affiche, our success lies on the success of our Partners.
For the launching in a new area, we advise our partners to run themselves a first business on a local level (pilot town) in order to develop their own turnover. On the long run the master licensee has the possibility to create his own network or to develop a franchise network through sub-licences.
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