INTRODUCTION
The Salad Chef food was established in July 1993, mainly the savings as the seed capital funded this venture, with small assistance from the banks. The location chosen for this venture was Vasant Vihar in New Delhi because this area is one of the prominent places in city and it is associated with the upper and the upper middle class strata of residents with a high disposable income along with an outlook, which encompasses health food as a fashion as well as necessity.
The main objective was to bring a unique concept offering variety of salads including sandwiches, burgers, bakery & confectionery. Since then, salad chef food has grown many folds. The initial response was tremendous; the popularity of the outlet grew through word of mouth and regular appearances of articles in popular daily newspapers. It consistently upgraded and innovated its product range through customer feedback system and R&D. It achieved break-even sales within six months of its inception. The Salad chef foods have since then operated five franchise outlets at different places of Delhi in different period’s between1995-2000.
After the success, it also conducted & coordinated the organization of Salad festival in the city. It also has been active in demonstrating salad preparation on different T.V.channels and sponsoring the salad recipes in newspaper columns to promote the idea. With the increase in the awareness of Salad concept, Salad Chef ventured into out-doors catering business for different parties and festive occasions. The salad chef foods is catering outdoors for wedding and other occasions through its hot and cold mobile trolleys for Live Pastas, Live Thai Station, Mexican & Grilled sandwich Station, Pizza Corner, Mock tail Station, Continental counter with Bakes, Exotic Dessert Bar and complete salad bar.
People & media both now regard salad chef as "THE" Salad bar in the town and highly value it’s catering for variety of cuisines.
PRODUCTS (Catered at the retail outlet):
Salad Chef Foods offers a Product mix of wide range of Meal platters & combos, Salads, Exclusive Jumbo Indian & continental Grilled Sandwiches, Pastas, Pizzas & Burgers, Pastas, Mexican wraps, Bakery and Confectionery, Fresh Juices & Mock tails and other hot and cold Beverages.
OBJECTIVES
To provide healthy and hygienic food to the people.
To serve the food which is less cooked and non-fried.
To make people aware about the calories and nutrition intake in their food.
To provide food at “value for money “pricing.
To reach out to the quality conscious segment of the customers.
New Projects & Expansion
The Salad Chef Foods has decided to foray in upcoming Malls in the Capital and its suburbs. It is already running an outlet in Cyber Greens (IT office mall), sector road, DLF city phase III, Gurgaon and at DT Diners, Mega Mall Food Court, DLF I, Gurgaon since aug05.The Company is looking forward to selectively expand retail business by opting for institution, hospitals, clubs and malls with captive client, who are quality conscious and appreciative of this kind of healthy food concept. It is also open to franchising for expansion.
The latest Salad chef casual dine outlet has been opened at INDIAN INSTITUTE OF PLANNING & MANAGEMENT at satbari, main chhatarpur road, N. Delhi.
SERVICES (Other than Retail outlet):
Franchise operations
Outdoor catering
Outdoor catering services
“Salad chef foods” has been into out-dooring catering for last six years and has earned a very good name for itself in the field of catering. The big occasions like weddings, parties etc. used to be the domain of caterers dealing in all kind of cuisine without specialization but that is breaking due to increased demand of the hosts to serve specialized products, which has resulted in growth of the catering business for the Salad chef foods.
The Salad chef foods started these caterings through innovative way of providing the Salad Bar / Live Pasta Bar/ Dessert Bar in beautifully made and decorated, wooden mobile trolleys at their site, where in guests can either create their concoctions or stick to the readymade products. The whole idea behind this is to make eating, an entertaining activity & unforgettable experience, to increase the awareness about the healthy food and to prioritize excellent hygiene and quality of the food. The wooden trolleys are made of stainless steel 304 (A food grade steel) from inside and installed with refrigeration or heating systems as per the requirement. They have the excellent visibility as the products and the ingredients are kept in the food grade imported transparent polycarbonate containers.
Gradually Salad chef foods have ventured into the catering of several cuisines with live preparations at the sight. The cuisines catered are as mentioned below.
- Salad/Sandwich/Burgers/Soup Bar
- Live Pasta/Baked vegetables/Stews Bar
- Dessert Bar (Soufflés/mousses/puddings etc.)
- Pizzas catering
- Total continental food
- Complete Mexican food
- Live Thai cuisine Station
- Rajasthan (Indian Regional) food
- Chinese cuisine.
- Besides this “salad chef foods” is ever ready to cater any and every kind of customized food as per the requirement of the host.
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Franchisor Details
